The business is a brand of natural cosmetics and aromatherapy.

Since 2000, its products have been certified as organic and vegan. The five best-selling products are: Nutrient Body Milk, Q10, Anti-Aging Serum, Regenerating Serum, and Moisturizer for Very Dry Skin. It offers 65 products aimed at women.

Products:

• Natural Cosmetics: Body Line, Design Your Cream, and Facial Line, Sunscreens
• Aromatherapy: Massage Oils, Vegetable Oils, and Essential Oils

The business has a strong online presence through various platforms and social networks, such as Instagram, and also offers online sales. Sales are made both directly and through third-party sales channels, with beauty centers showing an upward trend, while herbalists show the opposite trend.

Direct sales constitute 60% of its total revenue, while sales through distributors represent the remaining 40%.