Institutional Discipline.
Entrepreneurial Execution.

Large-company transactions bring structure, rigor and extensive resources. Entrepreneurial and founder-led businesses, however, often require a more pragmatic, flexible and hands-on approach.

Advisory34 bridges these two worlds, combining institutional discipline with the agility and direct involvement required by SMEs and privately owned businesses.

We help business owners, entrepreneurs and investors navigate critical decisions with independent advice, practical guidance and disciplined execution. Whether supporting a sale, acquisition, strategic partnership or growth initiative, our focus remains on achieving outcomes aligned with our clients’ long-term objectives.

How We Support Business Owners and Investors:

Considering a Transaction?

Whether you are exploring a sale, acquisition, capital raise or strategic partnership, we would be pleased to discuss your objectives in confidence.

Our Focus

We focus on managing transactions end-to-end, from preparation to closing, ensuring that each stage of the process is handled with consistency and control. Our work combines structured process management with a pragmatic approach to negotiations, deal structuring and counterpart alignment.

In the SME segment, transactions require a combination of local understanding, disciplined execution and access to the right counterparties.

Advisory34 is structured to operate in this environment.

Why Entrepreneurs Choose Advisory34

Our work is guided by a set of operating principles that shape how we approach each mandate and manage the transaction process.

Independent Advice

As an independent advisory firm, we provide objective and confidential guidance aligned exclusively with our clients' interests. Every engagement is tailored to the specific objectives, circumstances and priorities of the business owner or investor.

Cross-Border Perspective

We have experience supporting cross-border transactions involving strategic buyers, investors and businesses operating across multiple jurisdictions. Our cross-border perspective helps clients access a broader universe of opportunities and counterparties.

Senior-Led Execution

Clients work directly with experienced advisors throughout the engagement. We maintain hands-on involvement from initial assessment through negotiation and completion, ensuring continuity, responsiveness and accountability.

Entrepreneurial Mindset

We understand the realities of founder-led and privately owned businesses. Combining institutional discipline with entrepreneurial pragmatism, we deliver practical advice and execution-oriented solutions tailored to the SME and mid-market environment.

Cross-Border Transactions

While Spain is our core market, a significant part of our activity involves cross-border transactions, investors and strategic relationships.

We support business owners, entrepreneurs and investors in navigating opportunities that extend beyond national borders, combining local market understanding with an international perspective.

Our experience spans a broad range of industries, including technology, healthcare, energy, business services, consumer, industrial and professional services, allowing us to understand sector-specific dynamics while maintaining a transaction process tailored to the objectives of each client.

Whether supporting a sale, acquisition, strategic partnership or growth initiative, we help clients manage complexity across jurisdictions, stakeholders and transaction environments.

Explore Our Insights and Articles

When business owners start thinking about selling their company, the first question is often: “What multiple can..

One of the most difficult — and often uncomfortable — conversations in any SME transaction is valuation...

In SME mergers and acquisitions, closing the transaction is often seen as the end of the process...

In small and medium-sized enterprise (SME) acquisitions, the transition of management is often one of the most..

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